Over the last 25 years, I have established a reputation for innovative marketing and brand leadership, delivering highly creative experiences and communications for some of the world’s most recognisable brands.

In the last 15 years, I have been in Global Marketing, Brand and Creative Director roles across the fashion and lifestyle brands Converse, Sonos and Monsoon. I have joined these brands at the time they had identified a need to reposition and grow the brand, and I have been part the team that has taken them through to commercial success, resulting in sustained growth exceeding expectations. During my 6 year tenure at Converse, we saw sales increase by $1B taking the No 1 market share in our category. I was then part of the team to turn Sonos into a household name and take it to IPO, beating our own projections and delivering over $1B in revenue for the first time. Most recently during my time at Monsoon, I devised and rolled out out a new global brand strategy across the company seeing revenues rise by 42% in it’s first year of implementation (see Projects for more).

I have lead all areas of brand communications including ATL and BTL media, brand strategy, creative, PR, digital, social, experiential, partnerships, influencers, retail and VM, eCommerce, digital content, and other experiments I have played with over the years (check out the Converse wearable technology within Projects).

I have lived and worked in both the UK and the US, and have a proven management track record in directly managing and scaling global teams across APAC, EMEA , LATAM and North America. This experience allows me to bring an instinctively international and culturally nuanced perspective to every opportunity.

I have won numerous awards during my career (23 at the last count) and I am a member of the International Academy of Digital Arts & Sciences (IADAS), an organisation that helps to drive the creative, technical, and professional progress of the Internet and interactive media. As part of my role here, I have been a  Judge for The Webby Awards for the last 15 years, which awards excellence in interactive creativity.  I was also awarded a Fellowship by the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA) for recognition of services to the UK Digital Industry.